COMME DES GARÇONS

Concrete

Indestructible, construction, creation. The capacity of imagining things out of the box is what keeps our creativity alive. Concrete was one of the most powerful challenges to transform an ordinary topic into a strong statement.

A scent of the city, the smell of construction, with an indestructible texture in an environment in which the shadows reveals the hardest, but the most emblematic part of the urban environment. The agency was part of this project and during its progress saw concrete as a material with unpredicted and unlimited versatility.