One Million / Lady Million

Radiant, intoxicating. Remember: everything that shines is, indeed, gold.

It’s been ten years since the first One Million. And for it’s anniversary Paco Rabanne decides to empower this intoxicating and awarded fragance with a new image: Jordan Barrett, the ultimate bad boy with an innocent gaze and Sophia Ahrens, a sleek, wild physique with natural but singular beauty and a magnetic presence.

We went deep into gold mood to take a photoshoot made to shine as we design a digital campaing made to make One Million even brighter.