Indestructible, construction, creation. The capacity of imagining things out of the box is what keeps our creativity alive.
Challenge
Concrete was one of the most powerful ways to transform an ordinary topic into a strong statement.
Goal
A scent of the city, the smell of construction, with an indestructible texture in an environment in which the shadows reveal the hardest, but the most emblematic part of the urban environment.
Result
The agency was part of this project and during its progress we saw concrete as a material that had unimaginable and unlimited versatility.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
