We had the opportunity to work on this project for ICON by Dsquared2 — a fragrance with a bold name and a clear identity.

Our goal was to reflect that clarity and strength through a clean, direct, and visually striking video.
Every frame was crafted to align with the essence of the bottle: minimalist, powerful, and unapologetically modern.
It’s a piece where precision and simplicity come together to let the product speak for itself — no distractions, just attitude.