Let´s explore the world around us, side by side. No matter what happens along the way it is important to stay true, unique and playful. Surrounded by vivid colors and well-known elements of the brand, this project was inspired by the ones who don’t want to surrender; but above all, for those who do not get tired of playing. This encouraged us to create this beautiful work of packaging for Benetton’s new fragrances contrasting the intense coral against a vibrant blue: generating a fun dynamic in which it seems like there are no rules, just be yourself.
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