Each new project is a call to explore new territories, when it seems that everything is invented, the pioneer show itself and demonstrates that the imagination is a space of infinite possibilities which deserves to be conquered again an again. Aktiva have imagined the whole universe and designed all the pieces for ‘Essentials, Infinite Possibilities’ campaign, a catalog made up of eight booklets divided into categories: Identity, Packaging, Edition, Adhesive, Binding, Digital, Shopping Bag and Ecological, which allow you to start the infinite journey through new creative territories.