Smart Touch is defined as a “new passport to capillary beauty”, its vibrant colors, the energy of its young audience and the practicality of its different product lines is what visually defines it. Each and every one of these features has been important for creating a simple and direct communication. We make the art direction, a key element in making this synergy, to translate all the values of the brand into new imaginaries. (photographies and 3d visuals)