Radiant, intoxicating. Remember: everything that shines is, indeed, gold.
It’s been ten years since the first One Million. And for its anniversary Paco Rabanne decided to empower this intoxicating and awarded fragrance with a new image: Jordan Barrett, the ultimate bad boy with an innocent gaze and Sophia Ahrens, a sleek, wild physique with natural but unique beauty and a magnetic presence.
We maintained the gold theme and conducted a photoshoot made to shine as we designed a digital campaign to make One Million even brighter.