AKTIVA / VILLA MAYFAIR – CONCEPT
“Vanitas” still life as a symbolic work of art showing the transience of life and the beauty of the ephemeral. The graphic intends to build a universe inspired by modern baroque, with sober blacks that refer to the concept of memento mori, the use of golden ink as a nod to elegance, the insects, flowers and still lives confront the modernity of fluor green to communicate the complex soul of a living project.
Villa Mayfair will be the meeting place, the place to be for these restless and creative minds. A reference to creativity. A space in constant renovation. A place to develop creativity and explore new ways of expression. A project based on exchange and co-creation. A new way of conceptualizing the adaptation of physical spaces and creating communities around the world. Give and take. A house open to anyone who wants to be part of its construction. The use of space in exchange for talent, resources and knowledge.
The current challenge is to make Villamayfair an international reference of creativity and ideas exchanges, creating a stimulus that can expand without borders with the work of people and organizations driven by the concept that good ideas can alternate and improve our existence. The space for a tribe that does not stop creating and inventing.
AKTIVA / VILLA MAYFAIR – GRAPHICS
The graphic intends to build a universe inspired by modern baroque, with sober blacks that refer to the concept of memento mori and golden ink, a nod to elegance. Insects, flowers and still lifes confront the modernity of fluor green to communicate the complex soul of a living project.
The Creation House is a story that navigates between fiction and reality.
Its main focus is based on the beauty of the ephemeral and the opportunity to transform our knowledge into reality; recover what we have lost and have the opportunity to discover everything we have yet to discover.
AKTIVA / VILLA MAYFAIR – TCH KIT
Looking for a way to represent the universe of Villamayfair in three representative pieces, we created a kit that reflected the history of Villamayfair and the universe of The Creation House without losing the importance of the enigma and the possibility for each person to discover their own vision about the project from the pieces. Digressing back to the concept of collaboration, this kit wants to communicate how different elements can be a part of the same project, building a history.
It doesn’t matter if it is a trade show, a photo exhibition or a fashion runway; in this agency whatever the crazy idea is, it is welcomed as long as it complies with this simple and necessary theme: to inspire others.
CLOCK: The beauty of the ephemeral, the passage of time, the present moment: the only one that exists. And it has already happened. The word you read a second ago is already a thing of the past.
Art as reconstruction: the acceptance of the moment and the struggle against oblivion.
TANGRAM: a project that you can assemble and disassemble. The pieces that together form a set. The collaboration that makes the project.
BROCHURE: artists who build, who represent the universe of Villa Mayfair through their art, through their voice.
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